Driven by Difference

APPENDIX B: GLOSSARY OF CULTURAL VALUE DIMENSIONS

This book often makes mention of cultural value dimensions that help distinguish one culture from another. Extensive material has been written about several cultural value dimensions, but for those unfamiliar with the terms, here are some brief definitions of 10 of the most important cultural value dimensions.

INDIVIDUALISM–COLLECTIVISM

Individualism: Emphasis on individual goals and rights

Collectivism: Emphasis on group goals and personal relationships

POWER DISTANCE

Low Power Distance: Emphasis on equality; shared decision making

High Power Distance: Emphasis on differences in status; decisions made by superiors

UNCERTAINTY AVOIDANCE

Low Uncertainty Avoidance: Emphasis on flexibility and adaptability ...