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Drive Growth Through Sustainable Business Practices (Collection) by Eric Olson, Peter A. Soyka, Kevin Wilhelm

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7. Understanding Change Management to Guide Implementation

Change is tough. Nobody likes to be told to change how they do things, whether it’s at work or in their personal life. Don’t believe me? Cross your arms in front of you. Now cross them the other way. This feels weird, right? Now cross them back to your normal way again. Feels better and more natural, right? This is what you are up against. People are comfortable in the way they do things and even the smallest, simplest behavior changes run up against both real and perceived barriers.

It is no different with sustainability, where you might be asking employees to act or think differently. You will run into barriers that will need to be overcome, especially from employees who have done their ...

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