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Dreamweaver CS6 Mobile and Web Development with HTML5, CSS3, and jQuery Mobile by David Karlins

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Chapter 3. Collecting Data with Forms

In the Facebook-dominated world of the modern web, data collection has become highly opaque. When you share an intimate thought about a dying friend over social media, that sensitive, personal data becomes a commodity that is sold to marketers of flowers and books on death, when you Like a band in a social media environment, you (often unwittingly) sign up to get offers for tickets when that band is playing near your city or town, and so on.

I am being harsh on the opacity of online "sign up" technology to make a point. As someone building your own site, you can instead, make the collection of data voluntary, conscious, and transparent. People who sign up, on purpose, for your e-newsletter, your announcements, ...

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