9. Including Images and Media
Image and media files convey an important amount of the message of your Web site. Depending on your site, you may even get most of your message across with pictures and moving media, such as video and animation. Most sites, however, use images to supplement the text, which is the main source of information and interest to your site’s visitors.
On the other hand, we’ve all seen Web sites that suffer from graphic overkill. There’s a balancing act between sites that use graphics to enhance the message and those that use images to bludgeon the visitor into submission. Just think of all the sites that you’ve seen that use images of green text on a red background, for instance, or the sites that are so proud of their “fabulous” ...
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