The simple formatting applied by a paragraph format isn't much to write home about, much less to advertise on a résumé. Heading 1, for instance, is generally displayed in black and bold using a large Times New Roman font. As mentioned in the box on Section 3.1.1, this type of paragraph formatting is intended to provide structure, not good looks.
To make your Web pages stand out, you'll want to apply different fonts, colors, sizes, and styles to your text. Unlike paragraph formatting, which applies to an entire HTML paragraph, you can apply character formatting to any selection of text, whether it's a single word, one sentence, an entire paragraph, or your whole Web page.
In general, you apply character formatting just as you would in a word processor: Select the text (using any of the methods described on Section 2.2.6) and then apply a format using the Property inspector or Text menu.
Up to this point, you've been using HTML only for structuring your Web page with headlines, paragraphs, lists, and so on. When using the Property inspector to apply formatting like fonts, colors, and text sizes, Dreamweaver is working behind the scenes to create Cascading Style Sheets to format text (see Section 3.3.4 for an explanation). Professional Web designers—who not only want to keep up with technical trends but who also must build functional Web sites that please the vast audience of Web surfers—have already embraced the more sophisticated typographic controls offered by ...