Chapter 11
Funded Proposals and Marketing Funnels
The model of giving away something of value for free, and then selling something on the back end is called funnel marketing, and some might consider it part of an overall strategy called a funded proposal. There are few online marketing trends that rival the impact that the funded proposal concept has made on the network marketing industry.
The network marketing funded proposal concept was pioneered by Joe Schroeder but was really brought to the masses by my friend and founder of Magnetic Sponsoring, Mike Dillard.
Today, Mike is considered by many to be the leading force in bringing online marketing to network marketers. More than 300,000 people have subscribed to his video boot camp/newsletter, and he earned $7 million online in less than three years. Mike is also the creator of BetterNetworker.com, the largest social network and community dedicated to the network marketing profession.
But Mike will be the first to tell you that he was not an overnight success; he spent his first six years in the industry struggling, racking up credit card debt, and pawning his possessions just to eat. After learning about the funded proposal concept, Mike went from waiting tables to being a millionaire in less than 18 months.
Funded proposals typically consist of giving away something of value (a newsletter, seven-day video boot camp, or ebook) for free in exchange for a person’s contact information, usually name and e-mail address. Once the ...
