Foreword

Over the past ten years we have witnessed a fundamental shift in terms of how a new phenomenon known as the Internet has affected our everyday lives. From humble beginnings as a part-time hobby for the technically inclined, the web has evolved to an essential consumer service, and we find ourselves increasingly more dependent on online tools for communication, collaboration, education, and commerce.

Nowhere is this change more profound than in the professional world, as we observe the disruptive effect of technology on every market sector and industry around the globe. And with broader acceptance comes even greater innovation, which will continue to push the economic, social, and political boundaries in the coming years. For organizations of all sizes, the web represents an exciting new frontier. But like any new frontier, there is plenty of uncharted territory to navigate, which can definitely prove to be challenging as the landscape continues to change and evolve. In today's highly competitive world, your online presence represents a critical extension of your business. As more consumers get online, your website is fast becoming the first point of contact, regardless of whether you are serving a local or global market. As a result, it is essential that this first impression conveys the core identity, values, and goals of your organization. And in addition to meeting your ongoing brand and marketing objectives, you really need to be leveraging your site as an interactive ...

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