You are at a networking event with a prospective new client and a long-time customer when the situation takes an unexpected turn. The CEO of your company decides to stop by and say hello. Although the longtime customer has been with your firm for many years, he and your CEO have never met. You also want to introduce the prospective new client. You rise to make the introductions.
Question: Whose name do you say first?
Answer: Always say the name of the most important person first.
In this case, the prospective client’s name is said first. Although your loyal customer is clearly the most important, out of respect, say your prospective ...