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Dominate your market with Twitter by José Llinares, John Smith

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4. Using Twitter to promote your business

Companies can no longer operate with their head in the sand when it comes to social media. Twitter is really hot at the moment; it gets column inches in the offline press like no other application and it’s growing like crazy. If you run, or work for a company, you have to be where your users are. It’s true that, right now, Twitter is not as big as Facebook but without doubt Twitter is experiencing incredible growth and the user base is growing every single day. Twitter users are very active online and it is exactly this profile of user that you need on board with your brand as the likelihood is that if they’re using Twitter, then they are creating other content too, such as blogs, comments and picture ...

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