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Dollarocracy by Robert McChesney, John Nichols

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5

MEDIA CORPORATIONS

Where the Bucks Stop

Don’t Hate Political Advertising—Profit from It.

INVESTMENT ANALYST SCOTT EYMER, 2012

Americans may recognize political ads as an annoyance, or even an entertainment, but the general managers of television network affiliates in communities across the United States understand them as something else altogether: a massive revenue stream. They are now such an important cash cow that television stations in early caucus and primary states and fall swing states plan presidential election years—and the years leading up to presidential election years—around the anticipated windfall. Political ads are no longer a quadrennial bonus; they are essential to the bottom line for old-school broadcast stations that have ...

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