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Doing business with Latin America: An introduction to Brazil, Mexico, Chile and other exciting markets by Gabriela Castro-Fontoura

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4. Obstacles (and how to overcome them)

I highlighted in Chapter 3 the opportunities available to British SMEs across Latin America. In this section I explore the main obstacles. These obstacles are as seen by the SMEs I have spoken to over the years and as reported in forums, research and specialised media. More importantly, I give you information that can help you gauge each obstacle in the light of your own business and your own experience, with helpful hints and tips to aid your own decision-making. I will deal with each of these obstacles by taking in turn a series of common objections from businesses when they think about Latin America.

Let’s look at these objections.

“I don’t know anything about these markets”

This should not ...

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