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Doing business with Latin America: An introduction to Brazil, Mexico, Chile and other exciting markets by Gabriela Castro-Fontoura

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3. Opportunities (and how to make use of them)

1. Sectors

I often get asked: “What are the key sectors that small businesses should target when expanding into Latin America?” This, in my opinion, is a matter for UK national policy, not a concern for your business. If you are already a business, you will be in a sector already (or a combination of different sectors), so the question you ought to ask is “Where are the opportunities in Latin America for UK small businesses, in any sector?”

What’s more, when economies are growing, almost every sector will grow within them. There are opportunities in every area of business from luxury homeware to pet food, from selling fudge to selling cosmetics. The same applies when selling to businesses; ...

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