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Doing business with Latin America: An introduction to Brazil, Mexico, Chile and other exciting markets by Gabriela Castro-Fontoura

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2. Why you should be looking at Latin America

If you think back ten years, Latin America was hardly mentioned in the UK. This is not only due to the (often unfair) UK media coverage of Latin America and the lack of understanding of the region by politicians and policy-makers; Latin America just wasn’t attractive as a business destination.

Now things are different. UKTI organises regular trade missions to most countries in Latin America. The press now talks about Brazil and Mexico more often. Business owners are now starting to ask about this region and British businesses are starting to see the potential. So why now?

Looking at a quote from William Hague once again, he said in 2010:

“Latin American countries are one of the undisputed engines ...

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