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Doing business with Latin America: An introduction to Brazil, Mexico, Chile and other exciting markets by Gabriela Castro-Fontoura

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7. Strategy

Some small start-up businesses have impressed me with their strategic analysis. They know when they want to enter each export market and what they are looking for as signals to go forward or not. Even resource-constrained start-up businesses can have immense vision and clarity when it comes to export.

If you have a clear business strategy, the time for Latin America will come at some point. For example, one of my current clients said:

“I have known about your services for Latin America for over a year, but it wasn’t the right time then. The right time is now, and we want to spend the next five years focusing on these markets. We are not expecting to make a sustainable profit for at least five years, but we know this is the only ...

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