Doing Business Successfully in China

About the author

Dr Mona Chung is a bicultural expert in cross-cultural negotiations whose work addresses the cultural gaps between Westerners and Chinese in the fields of commerce and education. Not understanding or ignoring the vast cultural differences between Australia and China has contributed to many companies suffering heavy financial losses over many years.

Dr Chung has extensive experience in Western–Chinese business relationships. She specialises in strategic planning, management and marketing practices on behalf of international organisations (commercial and educational). As a bicultural person, she short-circuits processes and produces results that increase efficiency by between 70 per cent and 50 per cent with significant cost ...