Since China’s open-door policy began in 1978, Western companies have been trying to do business there. It may seem ironic after nearly 35 years, a book title: ‘Doing Business Successfully in China’ is still needed. The key word here is ‘successfully’.
In reality, many companies have got it wrong in China and they are still getting it wrong. This is alarming because there is no shortage of publications advising business people what they should do, but when it comes to putting words into practice, Westerners simply do not get it.
This raises two key questions: what is the problem and what is the solution? The answer to both is bicultural personnel.
China is a unique market-place in the world. To start with, it is a socialist system ...