A culturally sound entry strategy brings success
Abstract:
This chapter discusses the market entry modes of Foreign Direct Investments (FDI), in specific FDI into China. It argues for a culturally suited strategy for the unique market. Joint venture (JV) is suggested over the other methods for China despite the fact it is harder to manage. This is argued based on the necessity of the local Chinese knowledge. With case material of Foster’s market entry strategy, this chapter demonstrates suitability of a particular strategy and more importantly necessity of local knowledge when reaching such important decisions. It further emphases the important role of a bicultural personnel.
Key words
investments in China
FDI
joint ventures in China
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