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Doing Business Successfully in China by Mona Chung

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3

The Chung Model: a practical business example

Abstract:

This chapter introduces the important theoretical model in cross-cultural communication – The Chung Model.It goes on to demonstrate how the model may be used in assessing a strategic situation, communication process, negotiation process, a decision making process and how goals may be achieved. This is especially important in a cross-cultural situation. With real case material, this chapter demonstrate how the model may be used by managers and executives.

Key words

the Chung Model

objectives

goals

critical point

The Chung Model, which I first developed in 2008, aims to provide the understanding, and help the process, of cross-cultural communication. The unique feature of the model ...

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