This chapter introduces the important theoretical model in cross-cultural communication – The Chung Model.It goes on to demonstrate how the model may be used in assessing a strategic situation, communication process, negotiation process, a decision making process and how goals may be achieved. This is especially important in a cross-cultural situation. With real case material, this chapter demonstrate how the model may be used by managers and executives.
the Chung Model
The Chung Model, which I first developed in 2008, aims to provide the understanding, and help the process, of cross-cultural communication. The unique feature of the model ...