Introduction
Abstract:
Chapter one gives an overview of the book and emphasis on the importance of bicultural negotiators. It starts with high lighting the importance of doing business with China today especially in the relationship with US. It states that doing business with China today is a ‘must’ for all organisations. Therefore organisations must pay attention to the fundamental determining factor-cultural differences. This book focuses on this point and draws full attention to the key issue in doing business with China – to understand its culture and do business the Chinese way in China to ensure success – hence doing business successfully in China.
Key words
China
doing business in China
doing business with Chinese
Chinese economy ...
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