CHAPTER 1
Internationalization of the Small and Medium Size Enterprise
Why Go International?
America is a land of wonders, in which everything is in constant motion and every change seems an improvement.
—Alexis de Tocqueville (1805–1859), a French diplomat, political scientist, and historian
Main points in this chapter
- Internationalization of the small and medium size enterprise as a competitive strategy
- Pros and cons of going international
- Applications on SMEs international expansion
Internationalization of the Small and Medium Size Enterprise as a Competitive Strategy
Arguably, the economic mission of a business enterprise is wealth creation for its owners or shareholders. In a broader context this includes job creation, company employee ...
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