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Doing Business in China by Jane Menzies

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Chapter 7

Motivations, Planning, and Strategies for China

Internationalization of organizations has been the subject of considerable investigation. As this book has demonstrated, internationalizing to China requires different processes and results in experiences different to the internationalization experience associated with other countries. The differences are due to the rate of economic, social and political developments in China, as well as some of the unique characteristics of each of these influences.

The process of internationalizing to China requires answers to a number of questions, which include, “Why internationalize to China?” “Should the organization plan for internationalization?” and “What is the best strategy for the internationalization?” ...

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