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Doing Business in China by Jane Menzies

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Chapter 3

Understanding the Cultural Gap Between Australia and China1

Doing business in a foreign country requires an understanding of that country’s culture. Although host country nationals (HCNs) may excuse foreigners for making cross-cultural mistakes, it does not make good business sense to continue to make mistakes, as this may cause embarrassment, and at worst a loss of business opportunities and prospects. Accordingly, it is important to learn about the culture, and utilize local cultural idiosyncrasies when doing business in China. As respect and face are key Chinese cultural values, getting it right will increase the respect that a HCN may afford a foreigner. There are many cultural gaps that Australian businesses face when entering ...

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