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Doing Business in China by Jane Menzies

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Chapter 1

Introduction

China, also known as the Middle Kingdom or Zhōngguó, has been an attractive emerging market for international businesses that can be expected to offer new opportunities, well into the future. It is predicted that China will grow and flourish until it is the world’s largest economy in 2016. Along with its own rapid growth, China offers many foreign companies great potential for their future growth. Despite the attractiveness of this country, it is difficult to understand how it operates, and there are many minefields waiting for the unwary. An understanding of the context, the drawbacks, and issues associated with internationalization to China, will assist with understanding how entry decisions should be made for this ...

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