Doing Business in India For Dummies®

Attack the Competition

Chanakya knew that a king can’t be without enemies. At some point in his reign, he must be prepared to meet the enemy, and his future depends on the outcome of the meeting. Think about this in terms of business, with you—the business owner—as the king. The corporate world is a veritable war zone today, and Chanakya’s advice to the king who comes face-to-face with the Shatru (enemy) in battle holds true in boardroom and market battles: “If near him (the enemy), he should strike at his weak point.”

But how does one strategize and make this move against the enemy (competitor) in today’s corporate world? Here are a few tips:

✓	Study the competition.
✓	Discover everything there is to know about your competitors.
✓	Understand the rules of the market and practice well.
✓	After you’re confident, go for the attack.