Doing Business in China For Dummies®

Instill Your Corporate Culture

Instill your corporate culture in your China operations. Without a serious effort to imbue employees with your culture, you’ll be almost certain to have a number of problems ranging from difficulty working with the home office to internal control issues. Give your employees a sense of responsibility for the success of the entire operation, and get them to buy into the idea of having controls.

The best way to instill the culture is to appoint a general manager (GM) who’s been with your company in its home market for a while and thoroughly understands (and can convey) its culture. If you don’t have such a GM, definitely send human resources people over for long-term assignments to work on the culture.