Chapter 2. Brushing Up on China Business Basics

In This Chapter

  • Outlining why you want to do business in China

  • Seeing some expert picks for what industries should do well

  • Understanding the business environment

  • Getting a sense of the challenges of doing business in China

Many large multinational companies have been in China for years, but even if you’re part of a small or startup business, you can still find plenty of opportunities. This chapter gives you some food for thought about how to do business in or with China, gives you a big-picture view of the business environment, and outlines some of the challenges you’re likely to face.

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