Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth

Acknowledgments

When I first began work on this book at the end of 2008, the world was in a different place. The Dow Jones Industrial Average, for example, hovered around 9,000, but it would soon lose 2,500 points. Layoffs were in the headlines, and many executives were hunkered down.

Having worked through several recessions, I turned my thoughts to the future. In time, I knew, most business leaders would, too. When they did, I wanted to have something for them to read that could serve them in good times and in bad. To do that, I needed some encouragement and some assistance. For their encouragement, I want to thank John Chambers, Rick Justice, Rob Lloyd, and Ron Ricci.

For storytelling help, I turned to T.C. Doyle. T.C. gave life to my stories ...