O'Reilly logo

Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth by Inder Sidhu

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9. West Point and Woodstock: Authoritative Leadership and Democratic Decision Making

Rebel. Outlaw. Individualist.

Is there any company that embodies these images more than motorcycle manufacturer Harley-Davidson? Doubtful.

Since Marlon Brando challenged Harley-riding rivals in the film The Wild One, the company’s bikes have represented freedom, nonconformity, and excitement to millions of enthusiasts around the world. From the unmistakable rumble of its V-twin engine to the counter-culture sneer of its stock symbol (HOG), Harley-Davidson has stood as an American icon for more than 100 years.

Despite the fearsome roar of its bikes, however, Harley-Davidson’s management model once reflected a surprisingly New Age philosophy. “Beneath ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required