Does Your Content Work?: Why Evaluate Your Content—and How to Start

Acknowledgments

I thank these smart and generous people for their insights. They are pros.

• Aaron Burgess, PayPal

• Sarah Cancilla, Facebook

• Rishi Dave, Dell

• Brett Howard, YP.com

• Marko Hurst, Measure Content

• Jeffrey MacIntyre, Predicate

• Christian Oliver, CNN

• Toni Pashley, Sharecare

• Joe Pulizzi, Content Marketing Institute

• Melissa Rach, Dialog Studios

• Katie Riddle, Intercontinental Hotels Group

• Alan Segal, Cox Media

I thank Kevin Howarth and Lisa Clark of Content Science for their editing and design contributions, respectively.

I also appreciate the crack team at Peachpit, especially Joy Dean-Lee, Michael Nolan, and Nancy Davis.

You know that warm buzz after drinking a properly brewed pumpkin spice latte? That’s what I feel ...