Praise for Does it Work?

An exceptional guide on how to drive results and make a difference in the ever-changing marketing industry. The principles in Does it Work? on setting and tracking goals, executing on data-driven creative, and achieving business results, are applicable to a myriad of initiatives and will have a hugely transformative impact on how you do business.

—CAROLYN EVERSON, Vice President, Global Marketing Solutions, Facebook

Highly approachable, pithy, real and very engaging. The beauty of this book is that it’s about marketing today, not just being a better digital person. Does it Work? is also perfect for any level of experience with actionable insights for strategy development and executional excellence. That combination makes ...

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