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Documentary Storytelling, 2nd Edition by Sheila Curran Bernard

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10

Pitching and Proposal Writing

Chances are, you’ll be pitching your story until the day it’s broadcast or screened, if not after. Your pitch is the way to excite people about your project, which you need to do in order to get them to fund you, work with you, work for you, give you a broadcast slot, or distribute your film. Your pitch is your first and best ticket in; it’s also, it turns out, a very good way to see if you really have a good film story. There are exceptions, but in general, if you can’t pitch your story clearly and succinctly, it’s likely that you don’t yet have a handle on it.

Pitching

A pitch very quickly lets the listener or reader “see” your film and understand why it needs to be made. An ineffective pitch introduces the ...

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