Chapter 1

Introduction

Haven’t I seen you on TV?

Television, in all its forms, is a dominant feature of today’s world culture. From Baltimore to Buenos Aires to Beijing, from Malmö to Makhachkala to Mahabalipuram, television is in the home, in the office, in the factory, in the hospital, in the post office, in the hairdresser, in the bar-room. Everywhere where people are, there is television. It comes by transmission from terrestrial antennae, by cable, by satellite, by closed circuit wiring.

TV is the primary communications medium of our age. It is our entertainer, our informer, our educator, our transmitter of culture, our codifier of ideology. It sets the agenda for political debate, manipulates our attitudes to ourselves and others, suggests ...

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