Part 1. That Newfangled Marketing
So exactly what is this newfangled marketing that the Internet has foisted upon us? Just what is all the fuss about? Marketing has always adapted to new technology.
This one’s different.
The Internet (and the Web in particular) has produced a power shift in the relationship between marketers and customers. In the past, marketers could blanket the world with their message, and customers could take it or leave it. Now customers can tell you just what they think of your product or service—and they expect you to pay attention and do something about it.
For marketers to adapt to this brave new marketing world, we need to understand how interactive marketing is different from what we grew up with. And we need to learn ...
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