About the Author
Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing Web site.
Mike has served as a product manager for several IBM products, currently performing in that role for IBM’s OmniFind search engine, but has experience marketing IBM’s full product line from its Web site. Mike led the adoption of search marketing at ibm.com back in 2001 and pioneered product search facilities that dramatically raised conversion rates. Mike’s success led him to co-author the best-selling book, Search Engine Marketing, Inc., in 2005 and to write a regular column on search marketing for Revenue magazine. He’s a member of the Search Engine Marketing Council ...
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