Foreword
“It’s not just O.K. to fail...it’s imperative to fail.” | ||
| --Seth Godin, bestselling author, entrepreneur, and agent of change | ||
“Iterate, don’t pontificate.” | ||
| --Rishad Tobaccowala, Chief Executive Officer, Denuo | ||
When Mike Moran asked me to write the forward for this book, I jumped at the chance, despite the fact that I’m already hopelessly overloaded with books, magazines, Internet articles, blogs, e-mails, and research reports all demanding my frazzled attention. I simply had to say “Yes” because I knew that Mike was on to something big.
Do It Wrong Quickly, in my modest opinion, is a mandate for our times. Certainly it is a call to action for those of us who labor in the world of marketing, which we all know is being permeated, transformed, ...
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