PROLOGUE:
DOING YOUR BEST IS NOT ENOUGH
I meet a lot of small business owners and professionals who are “doing their best.”
They are working hard. Making contacts. Networking. Filling their pipeline. Collecting business cards. Phoning people. Meeting people.
And it’s just not working.
Their thriving, profitable business is a highly elusive figment of their imagination, fueled by inordinate amounts of credit card debt, their retirement savings, or a spousal trust fund.
More often than not, these folks throw in the towel after a few years. No surprise that the small business death rate is a whopping 80 percent by the time businesses are five years old.
Donald Trump said it best: “It’s not about winning or losing; it’s about winning.”
Here are ...
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