DAY 17:
PRODUCT DEVELOPMENT DAY
Many business owners, entrepreneurs, and independent professionals claim that they could get all the business they want IF ONLY they could get in front of more prospects with a face-to-face or voice-to-voice meeting.
When I ask my marketing coaching clients and seminar participants why they feel this is true, the response is often, “People don’t see the value of what we do unless I spend about 20 minutes clearing up common misconceptions, sharing some valuable insights and ideas, and answering their questions.”
As soon as I respond that this process can be automated and scaled way, way UP with a simple information product, most business owners’ faces light up with the revenue-generating potential of this idea. ...
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