DAY 14:
ASK FOR AIR (ADVICE, INSIGHTS, RECOMMENDATIONS)
You’ve done a lot of good work, and you should now reach out to your team of advocates, allies, friends, colleagues, and others who know you and love you.
Tell them what you’re up to, whom you’ve decided to serve, and whom you’d like to meet or be introduced to. Also share with them the types of networking groups and associations you’d like to do a presentation for.
Then, as my friend, networking and referral marketing expert Michael Goldberg, recommends, ask them for their advice, insights, and recommendations (A-I-R).This is where your initial networking and referral marketing strategy will kick in. As you meet new decision-makers and influencers, you will continue building your web of ...
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