DAY 10:

BUILDING INBOUND LINKS

If you’ve been following along in real time, your basic website is ready for prime time. And if your site was already up and running, it’s time to promote it more systematically than you might have before.

The goal today is simple: Let your existing network know about your (new or revised) website. These are the places where you’ve already spent time getting to know colleagues and members of your target market. Unfortunately, these networks won’t lead to new business if no one knows exactly what you offer. It’s time to help them find out!

You have one easy exercise today. You’re going to add the link to your professional website to at least 10 existing networking sites.

Here are some examples to get you started: ...

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