DAY 6:
RESEARCH AND (RE-)SET YOUR PRICES
Research some industry websites and directories of companies like yours. Locate the prices and price ranges of six to eight competing firms and professionals in your field, and take note of minimum and maximum price points.
If this information is hard to find for your business, you may need to enlist a friend to do some secret shopping on your behalf to collect pricing, proposals, and fee information from local, regional, and national competitors.
If you’re just starting out, decide on a pricing “anchor” so that you have a firm number to quote for your various products, services, and offerings once you’re in marketing and sales conversations.
If you’re an experienced business owner, consider this: You ...
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