DAY 5:

PERSONAL BRANDING, DOMAIN, AND WEB SETUP

Buy your name as a domain from http://www.GoDaddy.com. If your name is not available, try buying it with your middle initial included. Even if your company is well established with its own website, YOU need a website for your own personal branding purposes as the face and voice of your business. YOU are the expert, not your faceless company.

Also, make sure to get an e-mail account with your domain, and spend some time setting it up today so that you can start communicating with the world as yourname@yourname.com.

Frankly, nothing reeks of amateur more than an e-mail address that ends in @aol.com or @comcast.net, especially when domains and e-mail accounts are less than $10 a year! It’s fine to ...

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