8 AVOID BLAH-BLAH-BLAH MARKETING
Sad to say, but most marketing is blah-blah-blah. It goes something like: “We’re the best. We have great service. We’re dependable. We offer great value. Stop in for great selection, competitive prices, and the personal touch you’ve come to expect.” Blah-blah-blah. That’s a whole lotta YOU and nowhere near enough ME.
You know, ME, your customer? The guy with the money? And the problems you might be able to solve? And the friends I could refer you to? Did I mention I’m also the guy who will be in the market soon for your specific product or service? Where’s all the stuff about me?
Here’s the point: Good marketing ...
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