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Do It! Marketing by David Newman

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77 MOVE ALONE

Right now, you and your business are lost in a sea of gray. Me-too rules the day. Everywhere you look, there is more and more and MORE of the SAME OLD THING sold by the SAME OLD PEOPLE in the SAME OLD WAY.

Boring.

And deadly.

The problem is that people don’t buy gray.

If you and your company and your offerings blend into the background, you might as well close up shop right now.

Let me put it another way: All companies go bankrupt. It’s just a matter of time.

Want proof? Out of the 100 largest companies of 50 years ago, 17 survive today. And none of those 17 are the market leaders they used to be.

Why? Shift happens. If you’re not ...

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