75 MOVE AHEAD
Moving ahead means going above and beyond what most business owners and professionals are doing.
It means putting in the work—yes, the really hard work—that makes the difference between being a peddler and being a partner.
You can move ahead by charging more (remember moving up?) and by DEMONSTRATING the VALUE of your product service with hard numbers.
In his insightful book, How to Become a Rainmaker, author Jeffrey Fox calls this process dollarizing.
Dollarizing is one of the most powerful sales techniques because once you show the return on investment (with real numbers that your prospect will provide)—how THIS much spent will ...
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