74 MOVE IN
Moving in means moving closer to your customers.
We already talked about the power of living in your prospects’ world, thinking about their problems, and thinking about their clients and prospects.
Don’t like sitting at the computer all day? Then you’ll love this assignment:
DO IT! HIT THE STREETS!
Visit some prospects, pop into local businesses, talk to your contacts in the fields you serve, get some firsthand information about what’s going on in their world.
What are their challenges, heartaches, headaches, opinions, obstacles, priorities?
What are their dreams, their if-only’s, and their biggest aspirations?
What solutions, services, ...
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