73 MOVE UP
Want to try something different? The next time you’re speaking with a prospect, when the question of price comes up, quote DOUBLE your normal price and see what happens.
Risky? Maybe. A good test? For sure.
Why? Because you’ll find out if maybe YOU’RE not charging enough for your value, but instead you’re competing on price.
Businesses that compete on price lose. Period.
The easiest thing your competition can do is undercut your price. In fact, the first thing they will copy is your price. It takes no imagination, no creativity, no innovation, no market leadership, and no vision to lower the cost of something. And it hurts all parties ...
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