image

60 BMW AT ONE DOLLAR OVER INVOICE!

In a scene from The Simpsons, Homer gets to play softball with major league baseball stars who have been recruited to play on his company team. He’s sitting in the locker room with New York Yankees great Darryl Strawberry, and Homer asks him, “Hey, do you play baseball better than me?”

Strawberry pauses for a moment, looks at Homer, and replies, “I don’t know you … but yes.”

Likewise, I don’t know you … but your prices are too low.

And you’re probably also charging for your time and not for your VALUE. That’s another major league mistake.

But let’s take a moment to discuss high prices. Think of any product or ...

Get Do It! Marketing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.