59 YOUR NAME SUPPORTS EVERYTHING YOU DO
Many years ago, a client of mine launched a new professional services business venture. She identified responsible leadership as her expertise and distinction in the marketplace. She wanted to name her company Responsible Leadership, Inc. and build it out under the domain she had already bought, www.ResponsibleLeadership.com.*
She asked me what I thought of that name. I told her, “We gotta be careful.”
The name is not going to just stand on its own. It’s going to become your methodology, your approach, your brand, and the through line that connects all of your offerings.
Soooo, make sure you love all of ...
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