55 BECOME THE MISSING PIECE
A number of years ago, a boutique consulting firm hired me to help them market a career management course for new and emerging leaders.
The program was a hybrid of personal and professional development for high-potential leaders inside large organizations. The program was terrific, but, when they first came to me, they were having difficulty describing it succinctly to their prospective clients. I recommended that they use the next level of CSI and BECOME the “missing piece” that prospects didn’t even know they were ...
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