53 HOW GOOD OF A CLIENT WILL YOU BE?
The phone rings and it’s my friend Steve who is a fellow speaker and consultant. He said to me at the beginning of the call, “David, I’m calling you for a reference.”
So I’m thinking, “OK, he wants to hire someone I’ve hired or someone I know—perhaps even a client of mine whose testimonial he saw on my website.”
I say, “Steve, what can I do for you?”
And then he mentions someone’s name. Let’s call this person Larry. Now I like Larry, and he’s a good guy. Perhaps he’s a little confused about his marketing and messaging, and that’s OK because Larry is NOT a client of mine (although I’ve given him plenty of chances!). ...
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